If you're wanting to look like a billionaire, then this is the article for you. This is a list of brands that are worn exclusively by incredibly wealthy people, including Old Money Brands.
Old Money Brand aesthetic recently saw an increase in popularity on TikTok - and this classic menswear way of dressing has never truly fallen completely out of fashion.
In this article, we will be discussing the following Old Money Brands:
- Kiton
- Cesare Attolini
- KNT
- Santoni
- Brunello Cucinelli
- Fioroni
- Tramarossa
What makes a brand an Old Money Brand
Generally speaking an old money brand is defined by the billionaires of the world. There are a lot of London based Saville Row tailors who are considered to be old money brands, but if we're talking about Italian luxury brands, the main two are the Neapolitan tailoring houses of Cesare Attolini and Kiton.
Kiton and Cesare Attolini are two of the most famous brands within billionaire CEO communities, and even by presidents and leaders of the world.
If you're wondering what suit brand your boss is wearing, then it's most likely either an Italian suit from one of those two brands, or it's something similar.
How should a millionaire dress up?
You are probably expecting to be told to wear an entire three-piece suit, a flat cap, a tie, some bracers, and more. However, you may or may not be surprised to know that despite the tradition of dressing up smartly - Rich people have recently been becoming more casual.
Especially after the pandemic, more and more millionaires (and even billionaires) have been wearing more casual items. For flying for example, you will be hard-pressed to find something more comfortable than a designer Italian sweatsuit.
Another big change in this is the increasing popularity of Italian designer jeans. It's interesting to note that more rich people are buying jeans than ever before. In general, in 2023, a millionaire should dress up as follows:
- If you're still trying to grow you should wear a suit, you don't need to dress in full business professional attire.
- If you're at the top, then you can start to dress more casually
What is the Old Money Aesthetic?
The Old Money aesthetic is all about understated elegance. It is the antithesis of trends and fads, instead favouring timeless classics that are built to last. Quality is key, both in terms of materials and craftsmanship. Old Money interiors are usually warm and inviting, with a focus on comfort and relaxation.
Furniture is often upholstered in rich fabrics like velvet or leather, and floors are covered in thick carpets or polished wood. Curtains are heavy and luxurious, while walls are either painted in neutral colours or covered in classic wallpaper patterns. The overall effect is one of effortless sophistication – the kind of elegance that only comes with time and money.
Clothing is the same - trends are replaced by timeless excellence, such as the brands mentioned in this article.
Where did the Old Money Aesthetic come from?
In today's society, there is a growing trend of people aspire to have an "old money" aesthetic. But where did this aesthetic come from? Old money is typically associated with wealth and prestige. The term is often used to describe people who were born into wealth or have inherited it. This type of money is different from "new money," which refers to people who have acquired wealth through their own hard work and ingenuity.
The old money aesthetic can be traced back to the Gilded Age, when a small number of families controlled a large percentage of the country's wealth. These families were known for their lavish lifestyles and extravagant homes. They also tended to marry within their own social class, which helped to solidify their position in society.
While the old money aesthetic may have its roots in this era, it has since been popularized by Hollywood and the fashion industry. In recent years, there has been a resurgence of interest in this aesthetic, as more people aspire to have the lifestyle of the rich and famous. This has been boosted by TikTok.
What are the main characteristics of Old Money Aesthetic?
To understand the Old Money Aesthetic, here's a list of the key characteristics:
- Old money style is typified by bright colors like white, light blue, or rose.
- High-quality fabrics like linen, cotton, Cashmere, silk, wool are used.
- Sweaters are very frequently used
- Sporty clothes which wouldn't look out of place at a golf tournament are often used
- Designer logos are avoided - stealth wealth is king
- Hats, silk scarves, and gloves are elegant accessories that are often used.
What brands do billionaires and old money wear?
What are some old money brands? Here's a list of our favorites:
Kiton
Kiton is number 1 for a reason - they are one of the most famous Italian old money brands that you will ever find. Most of the world's leaders are known for wearing Kiton suits.
Kiton doesn't just make suits - they are also known for their tracksuits and sweatsuits, which are slowly becoming replacements for a lot of wealthy men after the pandemic, who don't want to go back to wearing a suit and dress shirt everyday.
Here's an example of an Italian designer sweatsuit:
Cesare Attolini
Cesare Attolini is another great billionaire brand, worn exclusively by old money (or new money with class). Cesare Attolini under the founder Vincenzo Attolini pioneered a new cut of suit, a much more modern cut of suit, which is still today considered to be the epitome of Italian sartorial fashion.
Cesare Attolini makes a huge range of goods, everything from Sweaters to Suits, and 2Men has one of the best collections of Cesare Attolini clothing on sale.
We wouldn't be able to talk about a brand like this without mentioning Cesare Attolini suits. These are some of the best suits in the world, and are worn by the richest of the rich across the globe.
KNT
KNT or Kiton New Textures (KNT by Kiton) is a luxury designer Italian brand that is known for its sporty textures and models. This is very different from the other brands on this list, it's a much more sportif brand, but if you've been hiding under a rock, then you should know that generally speaking classic menswear has been becoming slowly more and more casual.
KNT uses a wide variety of interesting fabrics, and also uses a lot of limited and special edition clothing.
Santoni
Santoni is another old money brand that is very well known in the community of ultra-rich people. They mainly make boots and sneakers, which are incredibly popular around the world. They still use handmade Artisan techniques, and the end result is some incredibly high quality sneakers.
The end result is something truly special, which we are proud to have here on 2Men. Santoni sneakers are used by the billionaires of the world when they are looking for a more business casual look. Want to find out more about Santoni? Here's a breakdown of The Best Luxury Sneaker Brands.
Brunello Cucinelli
Perhaps the most broadly famous brand on this list - Brunello Cucinelli is without a doubt an Old Money Brands. If we're talking about brands that only the super wealthy know about, it wouldnt be complete without Brunello Cucinelli.
Here is an example of a great outfit with a Cashmere Brunello Cucinelli Cashmere Coat.
2Men has a handselected collection of the best and finest Brunello Cucinelli pieces. This company is known as the King of Cashmere, and its Cashmere Sweaters are some of the best in the world.
Fioroni
The processing of Fioroni Cashmere is entirely artisanal; each weft is added by hand on every single needle of the binder. Furthermore, each piece created by the Fioroni brand can be identified by the hand-embroidered label. They use only the finest original prime materials, meaning the end result of their processing is unbelievable quality.
They are another old money brand that is mainly focused on Cashmere. Cashmere is one of the main fabrics that is enjoyed by rich people and billionaires around the world, although there are more exclusive fabrics such as Vicuna, but in general Cashmere is an incredibly sought after material.
Tramarossa
The final brand on this list of Old Money brands is Sartoria Tramarossa. Known for creating the best jeans in the world. As mentioned before, Jeans have slowly started to grow in the world of billionaires and Old Money. Especially when attempting to dress down and look more casual, a pair of Tramarossa jeans will never let you down.
They have soft-touch denim, and are slim fit - both of which are incredibly popular in the world of the rich and famous.
